Top Beauty Retail Apps on Unified Platform in Sweden Q3 2024

In the third quarter of 2024, the top beauty retail applications in Sweden demonstrated intriguing trends in terms of downloads and user engagement. The data, sourced from Sensor Tower, provides insights into the performance of these apps across both iOS and Android platforms.

Lyko saw a notable increase in weekly downloads throughout the quarter. Starting at around 3.5K in early July, downloads peaked at over 7.1K in mid-September. The app maintained a consistent user base, with weekly active users climbing steadily from approximately 40.1K at the start of July to around 44.6K by the end of September.

SEPHORA - Maquillage, Parfum experienced fluctuations in download numbers, beginning the quarter with nearly 5K downloads and tapering to about 2.4K by the end of September. Despite this, active user engagement showed resilience, with weekly active users rising from approximately 19.2K to 19.7K over the same period.

Rituals Home & Body Cosmetics exhibited a significant spike in downloads in early September, reaching over 7.2K, a substantial increase from the usual range of 600 to 1.5K seen earlier in the quarter. Correspondingly, active users surged to nearly 10K in early September, before stabilizing at around 7.4K by the end of the month.

Mein dm maintained a relatively low but consistent download rate, averaging around 200 downloads per week. Active user numbers displayed slight variations, starting at about 2K and ending at a similar level, indicating stable user retention.

Finally, Lush Fresh Handmade Cosmetics had modest download figures, generally under 400 per week, with a notable increase to 389 in the final week of September. Active users followed a similar pattern, starting at 442 and closing the quarter at 421, reflecting steady user engagement.

For more detailed insights into the performance of these applications, visit Sensor Tower.